Help remove dirt, excess oils, and product buildup from the scalp and hair.

Designed to improve the texture, appearance, and manageability of hair. Smoothes the cuticle and reduces friction.

Play a crucial role in keeping hair hydrated, smooth, and healthy.

Provide deep nourishment, moisture retention, and protection for the hair.

Attract moisture from the environment into the hair keeping it hydrated and preventing dryness.

Soften and smooth the hair by forming a protective barrier on the hair shaft.

Essential for strengthening and repairing damaged hair.

Contribute to overall hair health by nourishing the scalp and strands from the outside.

Essential for preventing the growth of bacteria, mold, and yeast, which can occur in water-based formulations.

Ingredients used to balance the acidity or alkalinity of hair products.

Give hair products their desired texture and consistency, making them easier to apply and more effective in distributing on the hair.

Added to hair products to enhance the sensory experience, making them more enjoyable to use.

Primarily for aesthetic purposes, to give the product a pleasing color or to tint the hair.